Product Development
The Nurture Matrix™ Email Messaging Intensive
Details coming soon…
The Nurture Matrix™ Funnel Messaging Accelerator
Details coming soon…
The Nurture Matrix™ Self-Study Masterclass
This DIY offer is for Coaches and coach-adjacent business owners in list-building mode. They’re looking to build assets/funnel at a fast pace to maximize their resources (time, money and energy), and ensure their sales funnel is doing its job: moving leads along their buyer’s journey.
I was lead on this project which included developing the product and relating marketing assets including:
The offer,
Curriculum
Delivery process
Sales page
Sales cart
Onboarding sequence
After an extensive research campaign, this product was created to serve businesses who still needed support with copywriting and their middle-of-the funnel strategy, but weren’t a fit for our done-with-you offer, The Nurture Matrix™ Email Messaging Intensive. As we had already developed the Email Messaging Intensive offer earlier in the year, and just completed a number of R&D calls with leads on our list, we complete this entire project under 2 weeks.
Sales Page Highlights include:
Attention grabbing headlines and subheadings that qualifies the reader’s needs and wants, and create intrigue for continued reading. If a prospect is a scroller, they can easily skim the page and understand the problem and the promise.
Stories and details that build credibility and educate the prospect including what is the Nurture Matrix™, who it serves best and why, the quantifiable results attained for the company’s clients, and an ‘About Me’ section that highlights the the CEOs expertise and the company.
Written and video testimonials to build trust, speak to objections, showcases the different businesses the Nurture Matrix™ has successful transformed, and provides social proof of the results you, too, can successfully accomplish.
The Frequently Asked Questions provides a space to continue trust-building, saves time for both the prospect and customer service representatives, and it’s an opportunity to showcase the brand’s personality which is an important aspect in building relationships with prospects and moving them along their buyer’s journey.
An amazing offer packed with value including savings and bonuses, and a clear overview of what you get when you invest.
A purchase page that continues to support the prospect along their buyer’s journey by featuring more testimonials that speak to actual results, and a bump-offer with excellent value that will help ensure those results are achieved.